In the stunning Brunico region of northern Italy, Seeber Paul is a family business dedicated to boosting local agriculture. They're all about providing cutting-edge automated equipment, along with the latest breeding knowledge and techniques, to help farmers save money and farm smarter. Matthias specifically handles herd management, covering everything from the technical side and maintenance to sales and marketing for milking machines, manure handling gear, and the feed pushing robot — Sveaverken Nimbo X.
Why Word-of-Mouth Matters
Matthias isn't just a salesman; he's a true expert on the machines he offers. He'd rather take his time, really get to know a robot's ins and outs — its strengths and its quirks. Then, he'll bring the robot directly to a customer for real-world testing. He keeps working with them until they're not just satisfied, but genuinely thrilled and eager to tell their friends about it. For Matthias, word-of-mouth endorsements from happy customers are everything.
He's hands-on, too. He'll hit the road with the robots, demonstrating them to 4-5 customers in a single day, or sometimes, he'll spend a solid 10 hours at one farm, providing full support.
The Challenge: Managing Mixed Feed Efficiently
Meet Markus Kuenzer, who runs a 35-cow dairy farm in Italy, raising both dairy cows and young stock. His farm feeds a mix of TMR (Total Mixed Ration) and dry hay, which historically created some real headaches for feed management. For the past two months, Markus has been putting the Sveaverken Nimbo X, an autonomous feed pusher powered by 3D LiDAR, through its paces, watching its daily performance in action.
Markus's big hurdle was handling these different forage types. He feeds dry hay exclusively to his dry cows and heifers, while the dairy cows get the total mixed ration. Manually dividing and pushing all that feed was a massive chore. On top of that, he's busy with field work and, when he can, even escapes to climb mountains! This often led to a significant amount of wasted feed and leftovers annually.
How Nimbo X Solves Real Farming Problems
Adapts to Different Feed Types
Dry hay is much lighter than silage, and cows tend to push it far away from the feeding table. But Nimbo X is smart: when both are fed, it adjusts its path within the lane. This ensures both silage and forage stay perfectly within reach on the same lane — a huge win, especially for that pesky dry hay that cows always push far out of reach.
Full Automation = More Time, Less Toil
By simply setting a route and an hourly pushing frequency, Nimbo X takes over, freeing Markus from the manual grind of feeding. Now, he has more precious time to spend with his family, focus on field work, and soak in those stunning Alps mountain views. And as a bonus, the barn stays cleaner with less leftover feed, because the cows consistently have access to fresh rations.
Least Barn Modifications
Unlike other feed pusher robots that demand magnetic tracks or nails drilled into the ground, Nimbo X operates using a 3D LiDAR sensor and a smart camera. This means almost zero modifications needed for your farm.
The entire setup and deployment process is incredibly straightforward. You just walk around your farm with a 3D scanner and create a detailed point cloud map of your barn's environment in about 10 minutes flat. A precise route, perfectly tailored to your barn's layout, is then designed in a software called SveaMap, and this route can be fine-tuned anytime later.
Beyond Sales: Spotting New Opportunities
Farm machinery can be complex, and Matthias often dedicates a lot of time to training farmers, guiding them, and handling repairs. He even goes the extra mile by signing service contracts and teaching farmers how to optimize milking and feeding 2-3 times a year to achieve peak milk production. Matthias is a true all-rounder and a passionate tech enthusiast with a strong technical background. He doesn't just do sales and after-sales; he's also shooting and editing videos for social media, running demos, and participating in exhibitions.
His constant openness to new ideas allows Matthias to spot exciting business opportunities. For example, almost every family in northern Italy has a yard, and people still invest in wire mowers — wired mowers from competing brands cost around €4,000–5,000. This led him to order a unit of Sveaverken Blix robotic lawn mower for his garden. He's been learning and testing it daily over two months, and even taking it to other garden owners for demonstrations. Gardens in Austria and northern Italy often feature steep slopes. Luckily, Blix addresses these concerns perfectly.
What Blix offers is impressive: no need to bury wires, precise obstacle avoidance, no constant human supervision, an easy-to-use app and scheduled tasks — a true ‘just set it and forget it’ experience.
The Bottom Line
For dairy farmers struggling with feed inefficiency, the Nimbo X isn't just another feed-pushing robot – it’s a breakthrough in daily feeding. And for garden or yard owners, the 3D LiDAR-powered robotic lawn mower Blix brings true automation with perfectly cut lawns without lifting a finger.
For entrepreneurs like Matthias, success is built on trust, deep expertise, and an unwavering drive to innovate and embrace what's next.
Ready to transform your farm or elevate your outdoor spaces with smart robotics? Connect with us to see them in action.